Flowers in Ghent, Belgium

The clothing brand comma celebrates the official opening of its first store in Belgium. In the lively and trendy city of Ghent, the store is located on the corner of Brabantdam (no. 2). With the opening of this first physical store, comma makes its retail entry into the Belgian market. To celebrate the opening, the brand had a unique art installation of flowers designed for the city of Ghent by artist Linda Nieuwstad.
Creative concept, curation of the artist and production of the floral art installation by The Citydressers. Video by Rob Ploeg

 

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